Here is the advertisement that I found. It is from the "lucky brand" outlet. Well, gender is obviously represented in this advertisement. It shows that women with long hair, tight jeans,and a tight shirt have "the look". The way they have her standing is using her sexuality to sell this product. The look is to be skinny and pretty.
In the book FIFE in chapter 6, when Hooks talks about women and their eating disorders, I thought that this issue was very true.
"The disease of anorexia has become a commonplace theme, a subject in books, movies, etc. But no dire warnings work to deter females who believe their worth, beauty, and intrinsic value will be determined by whether or not they are thin."
Women are constantly bombarded with what they should look like, how much they should weigh, and what size clothes they wear. Like Hook says in her book, magazines tell us all about the dangers of anorexia, yet fills its pages full of dangerously skinny women. Our early feminists fought to be able to wear what they wanted, to not wear heels, and to be comfortable. Why are women today so obsessed with their bodies. Is that our only source of power? Shouldn't we be more worried about what we are on the inside?
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